11.3 Steps to Great Testimonials | WAHM Biz Builder »

Posted By JadeLT 4 months, 3 weeks ago in Business & Finance

The point behind including testimonials on your website is to provide social proof for potential clients who are checking you out.

Here’s where the need for value comes in – the potential client needs to see specifics about the benefits of your services so they can know if you are a good fit for them. So they can see that you achieved XYZ for this client, and therefore you could achieve XYZ for them too. Are you and your services worth investing their money in?

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